Our Story

Xtreme was born from a profound passion for exceptional outdoor gear, coupled with over three decades of expertise in the sporting and sports clothing industries. Director Steve Chapman, a former Rugby star from Coventry and Birmingham’s Solihull, boasts a remarkable track record of creating apparel for renowned brands and household names around the globe. Notable mentions include Sainsbury’s, Asda, Tesco, Aldi, Joma, Burdda, as well as esteemed clubs like Charlton Athletic FC, Derby County FC, Northampton Saints, Welsh Rugby and British Judo. Steve also played an essential role in crafting England Rugby’s secondary-tier clothing.

This narrative took root amid the challenges of Brexit and the disruptive impact of the pandemic on the industry. Steve and his wife, Lisa, resolved to forge their path by creating an entirely fresh brand. They aimed to bridge the gap in the outdoor and activewear market, offering top-notch, reasonably priced sports clothing. Enter Guy Stanton, a local entrepreneur and close confidant, whose pivotal role in the brand’s inception was solidified over numerous jovial evenings at Warwick’s beloved Ronnie’s Bar.
Harnessing his extensive knowledge and experience, Steve embarked on a new venture, crafting bespoke clothing under the banner of Team Elite UK for diverse clients – clubs, teams, schools, as well as individuals which has led to this thrilling collaboration: Xtreme, an exciting chapter in his journey.

“In my distant memories, I recall developing and introducing drying jackets, originally tailored for the American market as deck parkas. Our innovative spirit also reached Australia under the moniker of Team Elite Australia, where we introduced swim parkas. Thus, we proudly predate many other branded jackets. Our coats epitomise the genuine, adapted originals – a testament to our legacy!” Steve passionately shares.

The transformative journey saw our deck parkas customised for the UK’s temperamental climate, thriving as Team Elite UK. Their resounding success paved the way for a rebranding, and thus, Xtreme was conceived. These products carve a niche in the realm of outdoor and activewear, offering a haven of warmth and comfort to outdoor enthusiasts, regardless of their chosen sport or pursuit, even in the most extreme weather conditions.

A reimagined Xtreme Jacket emerged from the crucible of experience, shaped by invaluable customer feedback across myriad sports and lifestyles. The foundations were laid with essential pieces primed for winter, all conceived with a singular objective: to engineer supreme warm, enduring apparel, accessible to all. Steve’s palpable enthusiasm reverberates, “This new venture is nothing short of exhilarating!”

Witnessing the transformative impact of jackets has been truly heartening. A diverse spectrum of individuals – from swimmers and team players to school teams, equestrian aficionados, skiers, rowers, farmers, dog walkers, and even dedicated parents cheering from the sidelines – have embraced our jackets with open arms. “Our coats unite us all,” Steve muses.

An assembly of remarkable individuals have been part of the Xtreme Apparel journey, including Olympic French show jumper Daniel Delsart, Tom Woodward (Equestrian), Amanda Birch (Dressage), Wild Fox Gin, and Elan Williams (Para-rider). Legendary figures like renowned personalities such as Sarah Beeny and Lilpetchannel, Ella Summers and Motorhome blogger Siobhan Daniels, esteemed institutions like ISA and IAPS, and Warwick’s cherished Ronnie’s have all found solace and performance enhancement in Xtreme Apparel. The list is a testament to the enduring impact of our products.

Sustainability lies at the heart of Xtreme’s ethos, an unwavering commitment to safeguarding our planet. Our tireless efforts manifest through partnerships with the Reef Restoration Foundation, meticulous selection of socially and ethically audited factories, utilisation of reusable and degradable packaging, and an unswerving stand against the tide of fast fashion. Xtreme garments are designed to endure, delivering long-lasting love to their wearers.

Yet, our pursuit extends beyond commerce. Xtreme fervently supports charities that champion outdoor access and sports participation. Our aspiration reaches beyond branding; it’s an avenue to broader opportunities, a conduit for everyone to savour the great outdoors.

As Xtreme unfolds its chapters, let our story inspire you to explore the wild, embrace the elements, and redefine your limits with the assurance of Xtreme quality. Join us on this exhilarating odyssey, where every step is an adventure, and every garment embodies excellence. If you’re interested in collaborating with Xtreme Apparel, get in touch!